Welcome to Puane Store; a captivating story woven from innovative approaches blended with traditional values and a rich family heritage. Our journey began in 1976 in a vibrant part of Istanbul, starting as a humble workshop.
From Workshop to World: PuaneStore, which began its modest journey with a production capacity of only 15 pieces per day, has achieved dazzling success today with a production capacity reaching 5 million pieces per year. Our global impact is reinforced by our professional team of 1500 people, supported by our branches in Turkey, the USA, and Russia.
Brand Diversity and Expertise: As the PuaneStore family, we house four different brands, each with its own identity and purpose: Soul, Puane, Dans, and Soul of Mu. Puane stands out as a symbol of modest clothing style; Soul is the choice of stylish and modern young women. Dans redefines elegance and sophistication in formal wear; 'Soul of Mu' stands out with its designs reflecting the dynamic spirit of the USA.
Inspirational Journey: Our designers embark on an inspirational journey worldwide; visiting different countries and interacting with diverse cultures. This global exploration forms the basis of PuaneStore's unique designs, shaping each product with the richness of international experiences. Every style offered at PuaneStore has its own unique story of creation.
Superior Quality from Fabric to Craftsmanship: At PuaneStore, quality is a commitment woven into the fabric of each product. We offer high-quality, certified fabrics and prioritize the use of natural, recyclable materials. A large portion of our woven, knitted, and jersey fabrics are produced in-house, giving us tight control over our production process. This guarantees that each of our products meets sustainability and superior quality standards.
Pushing Boundaries: At PuaneStore, we are not just expanding beyond our own brands; we are on a path to becoming a trusted supplier for globally recognized and respected names. We take pride in contributing to other success stories, including collaborations with global giants. We invite you to join us on this extraordinary journey, where every stitch tells a story and every piece is a work of art in itself – timeless moments.
Grow Your Business With Us: At Puane Store, we take great pride in empowering every business we partner with in the apparel industry. "We are with our business partners throughout the entire process, from designing the first pre-order samples to producing the final samples they request, packaging, and delivering the final ready-to-wear products to our logistics partners."
Our Vision:
Our aim is to revolutionize the B2B textile industry by focusing on digitalization and accessibility. Using the ease and speed advantages of digitalization, we offer customized solutions to various businesses operating in the fashion industry. In this process, we are constantly improving ourselves to respond quickly to all kinds of demands. Our goal is to create a business environment that enables all businesses in the sector to operate more effectively and efficiently."
Our Mission:
At the heart of our mission lies contributing to the success of our business partners. Our expert design team prioritizes sustainable fashion using natural and certified fabrics. For us, it is important not only to meet but to exceed our partners' expectations. We raise industry standards with our innovative and environmentally friendly products. We have a global impact and reach businesses in every corner of the world. Together, we weave style and sustainability into the fabric of excellence in the textile industry.





